While medicine remains a profession of lifelong learning and care of others, it is also very much a business. Physicians and other health care providers serve the needs of patients, but we can’t do so if we are unable to reach them. While a great number of physicians—apart from our pediatrician colleagues—focus their efforts on an aging patient base, the reality is that we may need to reconsider our marketing strategies. Millennials, the generation with an often obscure definition (sometimes born after 1983, sometimes as early as the late 1970s) is fast becoming a powerful market force. Made of around 1.8 billion adults, the group has now overcome the Baby Boomers as the largest generation, accounting for almost a quarter of the American population.
Every business, whether big or small, new or developed, can benefit from cutting every day costs. And a little money saved every day goes a long way. For medical practices, trimming some of these daily expenses means more money and time can go into the care and support of patients. At the end of the day, isn’t that what all physicians want?